By: Harry Joiner, Management Recruiter
Ph. (678) 795-0900
Have you ever had a voice mail ignored? Has your snail mail ever been trashed? Have you ever been told by a receptionist that "we don't give out email addresses?" In B2B selling situations (and in management recruiting), it has never been more difficult to get past the screeners of the real C-level decision makers.
If you want to send an email directly to your C-level prospect, candidate, or hiring manager, simply visit Whois Search and enter the URL of the firm you wish to solicit. After entering a special onscreen code, note the format of the email address of the firm's Webmaster. Try sending an email to your contact using that format. See example. This trick is especially effective for Hoover's users, who can lookup the names of the firm's officers and copy multiple recipients in on the same email.
And if you really want to increase your response rate, simply call your recipient and say, "Hi, ____. This is Harry Joiner and I was just following up on an email that I sent you this morning. Do you have a minute to talk? ….etc…." Studies have shown that telemarketing behind a direct mail or email promotion will increase your response rate by five-to-ten times.
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